About us

Kleur paper Packaging Joint Stock Company was founded on 7th September of 2018 with target are making something change when the whole world says no to plastic polution, and paper disposable tableware is that our choosen. Kleur have 2 kind of paper cups are printed cup or private design with capacity range from 200-1000 ml availalbe, use for many kind of drinks such as mineral water, coffee, juicy fresh, milk tea, soup, noodles,… and paper straws are available in all sizes to meet the requirements of our customers. All of our products have certified  and guaranteed in accordance of the Ministry of Health’s regulations. Kleur has installed and executed fully automatic lines making paper cup, bowl and straw with the capacity of 300 million products per year, our machines system including: 5-color flexo printing machine, paper die cutting machine, paper cup forming machines, paper splitting machines, paper straw tube making machines, packing machines, strapping machine and other auxiliary machines.

Kleur is minimalist but not simple. Forget about symbols and icons, Kleur chooses a simple logo approach with only letters, focusing on the balance, wonderful charm of straight lines and curves in the characters, expressing sincerity, clarity, integrity, seriousness, neatness and heart.

1. Logo meaning:

The Kleur logo is minimalist but not simple. Forget about symbols and icons, Kleur chooses a simple logo approach with only letters, focusing on the balance and wonderful charm of straight lines and curves in the characters. The simple, clear beauty in the logo shows seriousness, neatness, responsibility and heart.

Kleur in Dutch means “color”, just like life, people, and professions all have different color blocks. Starting with the letter K with a strong, attractive, enthusiastic, energetic and passionate red color. This is also the main color chosen by food and beverage businesses. The phrase behind goes down to gray tones, the color of trees and earth, of nature. Gray is more neutral and practical, softening the dazzling color of the letter K, giving the logo a balance, symmetry, and color harmony.

2. Color characteristics:

-Main color: The detailed color of the logo’s components helps to apply brand recognition in a synchronous manner. Red is the color of emotion, strength, power and determination. Red represents PEOPLE.

Gray symbolizes TREES – EARTH – NATURE.

The harmony between PEOPLE and NATURE always gives us the most sustainable development. People are always creative, searching, building to create breakthrough achievements, but must respect and harmonize with the natural environment because it is the place that “heals” everything for people.

Auxiliary color: In addition to red and gray, the blue color of the slogan is also a color that can be included in designs to create highlights, however, it cannot occupy a large area. Blue represents beauty, purity, strength and independence. It is also the color of the sky and the sea, representing vastness, vastness, nobility and peace. It is also the color of imagination and creativity.

3. Typical fonts:

Kleur chooses the fonts: Aller Light, Time New Roman, Arial – these are popular, simple and familiar fonts. The company wants to express authenticity but steadfastness, simplicity but quality in the way of working and products. Only TRUE VALUE lasts forever.

4. Layout and color:

The characteristic of paper packaging (paper cups, paper bowls) is that the printing on it is very beautiful, aesthetic, professional like a “magazine”. It is a fertile ground for artistic creation, conveying messages, advertising… in addition to the main function of containing food and drinks. Therefore, the founders want to make paper cups, paper bowls that are convenient, functional, and full of “color”. The fresh or warm colors of life can be vividly conveyed on paper packaging. “Color” is no longer for SEEING but also for LISTENING and THINKING.

“Color” always plays a very important role in our lives, even the smallest ones, it affects our emotions and moods in different ways. It is a very powerful tool for communication and action. It is one of the powerful elements of art.

“Color” in English is Colour, but we want to transcribe it into Dutch as Kleur ([kløːr]), both creating a difference in connecting the letters in the name, because Dutch has an unfamiliar way of reading and combining words. At the same time, it is “intentionally” making it difficult for customers to read the name again. The hesitation and doubt that customers have when reading the word Kleur will hold them back for an extra 1-2 seconds to pronounce it, and may naturally imprint the word Kleur in their mind at that moment.

Kleur branches

Kleur is constantly expanding and developing its network domestically and internationally.

History

Kleur Paper Packaging Joint Stock Company was founded by 5 shareholders with the same vision, creating sustainable and environmentally friendly consumer products.

Establish

The company initially specialized in trading paper products, such as paper cups, paper bowls, paper straws, etc. with two branches in Hanoi and Ho Chi Minh City, in the context of strong development of take-away food and beverage services.

Formation

After 8 months, Kleur factory came into operation, Kleur Paper Packaging Joint Stock Company officially started production and trade of paper food packaging products.

Development

The company is constantly expanding the factory scale, improving technology, researching many new products. Expanding domestic distributors from North to Central to South.

Extend

Kleur Paper Packaging Joint Stock Company has focused on the company’s key products and strengths as development goals. In addition to key products, trending products, and especially, Kleur established a consulting team on safe, convenient and environmentally friendly food packaging products for large enterprises looking for green marketing and development solutions.

Sustainable Development

Kleur Company is positioned as one of the top choices when looking for paper cups and paper bowls. Kleur has expanded two branches in Laos and Cambodia to meet the strong development needs of the paper cup and paper bowl market.

 

Now

Kleur Certifications

Kleur Paper Packaging Joint Stock Company Achieves FSC®-COC chain of custody Certification
Kleur Paper Packaging Joint Stock Company receives ISO 9001:2015 Certificate
Kleur company proud to obtained SGS standard

Factory

Kleur Culture

Kleur creates a civilized, friendly, open, and dynamic corporate culture. Kleur develops with the consensus of its colleagues, creating a strong organization based on the core values ​​of the business. At the same time, the company always focuses on solutions to protect the environment, as well as social volunteer activities, contributing to the development of the community.

Internal culture

Kleur focuses on building, maintaining and developing the internal culture of the Enterprise according to the direction of the Company’s Leadership, carrying Kleur’s own identity.

Kleur team is selected to be enthusiastic and dedicated people. They are Kleur’s most valuable assets. Employees are trained and work according to the company’s international standard process.

We are always proud of the Professional – Responsible – Passionate team that we have!

Life at Kleur

At Kleur, we always act and follow the motto: “Always innovate – Learn from experience – Respect individuals – Create development opportunities”. We always consider people as the most important, each Kleur employee is cared for and given the opportunity to develop themselves and their careers.

Kleur Paper Packaging Joint Stock Company is not only a prominent business enterprise but also known for its positive contributions to social activities.