Advertising on paper cups and bowls – effective marketing method

Kleur Paper Packaging Joint Stock Company is a printing and manufacturing unit for paper bowls and paper cups for many brands and labels nationwide. These are images, logos, slogans, messages… about companies, businesses, promotional programs, new product introductions… printed on paper cups and paper bowls. This is an effective form of advertising on paper bowls and paper cups.

If the radio and television advertisement has a display time of 15 seconds, 30 seconds, the branded paper cup interacts with the target customer for 5-7 minutes, even 30 minutes. During that time, the advertisement is displayed directly in front of the customer’s eyes, the customer holds the image in his hand, and it also stimulates discussion. This is a creative medium, creating resonance and attracting customers for a long time.
 
Television advertisement:
 
Time: 10-45 seconds
 
Level of concentration: low
 
Brand recall: possible
 
Comments: Possible
 
Cost: very high
 
Paper cup advertisement:
 
Time: 5-7 minutes (morning-afternoon-evening)
 
Level of concentration: high
 
Brand recall: certain
 
Comments: Yes
 
Cost: economical
Bus advertising:
 
Advertising area: large
 
Impression: High
 
Reach time: 30 seconds-1 minute
 
Cost: high
 
Paper cup advertising:
 
Advertising area: small
 
Impression: High
 
Reach time: 5-7 minutes
 
Cost: low
Kleur is a leading manufacturer of food packaging products in Vietnam. We are proud to cooperate with many large and small domestic partners, who are loyal customers. They are:
 
-Domestic airlines: VNA, VASCO, Bamboo, Jetstar
 
-Hundreds of large and small companies, corporations, hospitals, schools… such as VNPT, Phuong Dong Hospital, Armway…
 
-More than 10 cooperative banks: MB, Vietcombank, Vietinbank, SCB, Techcombank…
 
-Many business chains, supermarket chains… (Con Cung, Big C..)
 
-Restaurants, coffee shops, milk tea shops… nationwide (Tmore, Phela, Miutea, Gemini, Deli…)
 
-Agents, distributors nationwide
-Interact with potential customers in 5-7 minutes
 
-Like a mobile/mini outdoor billboard
 
-Low cost but effective
 
-Reach all desired customers directly
 
-Help brands create a lasting impression
 
-Easily convey attractive and creative messages
-Get new customers
 
-Maintain brand image
 
-Drive website traffic
 
-Introduce new products, services
 
-Announce special offers, coupons
 
-Seasonal marketing
 
-Outbound MKT
 
-Convey subtle messages
From popular brands to high-end brands, advertising on paper cups is effective in attracting people aged 16-60. Some easy-to-target customers for paper cup advertising:
 
-Customers at food chains, restaurants, cafes
 
-Customers at health care services
 
-Customers at schools, hospitals, transaction banks…
 
-Customers at shopping centers, exhibition events, outdoor events…
 
-Online take away customers
 
Depending on your target audience, for example, if the age group you want to target is young people aged 18-22, advertising on paper cups at universities is suitable!
-Kleur offers a new advertising solution on an old medium, which is printing the brand on it. Paper cups and paper bowls become new life. Unlike other outdoor advertising media (OOH), advertising on paper cups provides the opportunity to directly contact customers. Customers “touch” and “touch” (literally) your advertising content for a long time.
 
-It is truly a SIMPLE and EFFECTIVE way of advertising.
 
-It is also an economical way of advertising, it is both a PRODUCT PACKAGING TOOL and a MARKETING METHOD. Two costs combined into one.
Advertising on paper cups and paper bowls brings two values: Economic value and Communication value.
 
-Economic value: Can hold food and drinks; Saves cleaning costs
 
-Communication value: Internal communication (professional) and Brand communication.